Customer
Cases
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New Customers and Revenue Growth via SEA for
Jouw Groothandel
Jouw Groothandel is a supplier of underfloor heating components that was in a crucial growth phase. The company had just been launched and had already built a loyal customer base from a previous business structure. This foundation provided a stable cash flow, but growth remained limited. To continue building for the future, one key question became essential: how do we reach new customers and generate additional revenue?
SEA via Google Ads was selected as a scalable channel to gain visibility at the right moment—when potential customers are actively searching for underfloor heating components.
From a Stable Customer Base to New Growth
Although Jouw Groothandel had a strong foundation, it lacked online visibility beyond its existing customer base. The company had no prior experience with online advertising and wanted to avoid remaining dependent on word-of-mouth referrals and existing relationships. The challenge was therefore clear: to generate new revenue while simultaneously building brand awareness across the Netherlands as part of a long-term growth strategy.
A Targeted SEA Strategy with a Focus on ROI
Instead of advertising broadly, a data-driven approach was chosen with a strong focus on ROI. The product range was segmented into A, B, and C products, with priority given to bestsellers with the highest likelihood of conversion. By deliberately allocating the advertising budget, these products received the greatest visibility. After three months, several product categories stood out, after which they were given their own dedicated campaigns. This ensured that the entire budget of each campaign was allocated to top-performing products, making them responsible for even greater revenue growth.
In addition, irrelevant search terms were actively excluded to prevent wasted spend and improve traffic quality. To gain insight into where demand was strongest, nationwide targeting across the Netherlands was implemented, segmented by province. This quickly revealed which regions delivered the best campaign performance.
The Google Ads campaigns went live in mid-July 2025 and were continuously optimized from that point onward based on data and performance insights. As a result, revenue during the summer period doubled compared to the same period in the previous year (under the former business structure).
Results: Sustainable Growth Through Google Ads
Within six months, this approach delivered clear, measurable results.
- 47 purchases generated through ads
- 40% of quote requests generated via ads
- Month-over-month increase in conversions
- 22% of total revenue generated from SEA campaigns
- Average ROAS of 1600%
- New long-term customers acquired through advertising
Looking Ahead: Scaling and Further Optimization
With a proven Google Ads structure in place, Jouw Groothandel now has a solid foundation for further growth. In the coming period, the focus will be on scaling successful campaigns and adding more high-performing products to further increase revenue through SEA. In addition, testing with advertising on new channels is planned. More on that soon!
This customer case demonstrates how a targeted SEA strategy can help a startup generate new customers, increase revenue, and achieve sustainable online growth.
Ready for results like these? Discover what we can do for your business.
Our approach
01 Free discovery call
In a free-of-charge consultation we get to know each other.
02 Setting your goals
We talk through your business goals. Do you want to attract more potential customers, build brand awareness, or increase sales?
03 Defining the strategy
Based on your goals, target audience, and budget, we select the most effective marketing channels.
04 Creating a plan
We define the timeframe within which we aim to achieve your goals.
05 Implementation
The campaigns are set up on the platform that is best suited for this purpose, fully optimized to reach your target audience.
06 Grow time
The campaigns are launched! From this moment on, your business is fully ready to grow.
07 Monthly managing
Each month, we actively manage your campaigns, closely monitoring ad performance and optimizing where necessary.
Boy Dekker
GrowTow Digital Marketing